Blog

A corporate video for entering foreign markets

A foreign partner won't visit your plant before the first deal. What a company video must show to earn their trust, and how a basic film differs from turnkey.

An ad video for Reels and Shorts: how to build it

In the feed you have a few seconds. How to build a short ad: what to show first, how to convey product quality, and why formats get rebuilt, not cropped.

3D product video instead of a shoot: when it pays

3D shows a product from any angle, in cutaway and in action, even before a sample exists. When 3D beats a shoot, what it needs and where it pays off.

AI video for business: when it is enough

AI gives you an ad in days for a fraction of a shoot, but not for every task. Where it wins, where filming is the honest choice, and why the first clip costs more.

Product video for marketplaces: what to film

A photo shows what a product looks like; a video shows how it works. What to film for each product type, how to keep one style across a catalogue, where to start.

A how-to video instead of a support line

Few people read a manual; almost everyone watches a video. How to build a clip that stops support requests, and why software is better animated than filmed.

Google Business Profile in 2026: why AI reads it

Google's AI answers take category, services, hours and reviews from your Business Profile. Which fields matter, a one-evening checklist and common mistakes.

Zero conversions in Google Ads: why it isn't the end

A zero in Google Ads often means not that ads fail but that tracking can't see enquiries. Our own case, 6 reasons and a 15-minute check.

ERP for a small business: stock and invoices, no bloat

A small business rarely needs a big ERP. Signs it is time, off-the-shelf software or custom modules, what drives the cost and where to start.

How to get your business into Google's AI answers

Google increasingly answers on its own with AI Overviews. Where those answers come from, and a one-month plan to make your website one of the sources.

What an AI agent costs a small business in 2026

From a simple chatbot to an agent that books clients and updates your CRM: what drives the price, the monthly costs, when it pays off and when you do not need one.

WhatsApp chat or website form: which brings more leads

A chat gets instant questions, a form gets ready buyers. We compare the two, explain who prefers which, and how to make sure no enquiry ever gets lost.

Custom CRM or off-the-shelf: which pays off

An off-the-shelf CRM looks cheap while the team is small. We work out three years of subscription, when a custom system pays off and where to start.

Website builder (Wix) or your own site: what costs more

A builder looks cheap until you add up three years of subscription, commissions and limits. We run the numbers and show two moves that kept their Google rankings.

What a website costs and what you actually pay for

Website prices range from €200 to €8000. We break down what makes up the cost, where not to overpay, and how to avoid buying a pretty picture with no result.

AI consultant on your site: enquiries or annoyance?

A chatbot can answer customers around the clock — or drive them away with canned phrases. What separates a working AI consultant from a useless one.