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- 3 → 24 phone calls from the site per month Magnolia Avto
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3 min read
27.07.2026
What a website costs and what you actually pay for
Website prices range from €200 to €8000. We break down what makes up the cost, where not to overpay, and how to avoid buying a pretty picture with no result.
"How much does a website cost?" sounds like a simple question, yet the answers differ by a factor of forty: from €200 to €8000. That is confusing, and it breeds the suspicion that someone, somewhere, is overcharging you.
In reality the price depends on concrete things. Let us break them down — so you can judge any proposal, not only ours.
What makes up the cost
1. Number of pages. A single page with an offer is one amount of work. A site with a services section, branches, a blog and a catalog is another.
2. Features. A contact form and an online booking with time slots are different things. A price calculator, cart, payments, client area, multiple languages — each adds work.
3. Content. Copy and photos are half the project. If they do not exist, someone has to create them: you, or the contractor (and then it is in the quote).
4. Design. Adapting a proven template to your brand costs several times less than a unique design from scratch. In 90 % of cases the second option never pays for itself.
5. Technical foundation. Base SEO, analytics, speed, security, legal pages. This is what you cannot see in a screenshot — which is exactly why it is the first thing people cut.
Market reference points
| Who | How much | What you usually get |
|---|---|---|
| Freelancer | €1500–3500 | The site, but often without marketing, analytics or support |
| Agency | €2000–8000 | The full cycle — and a price that includes their overhead |
| Website builder | < €200 + subscription | You build it yourself, within the platform's limits |
We deliberately sit somewhere else: base from €300, then modules. That is possible because our own operation runs on automation — we do the same work in far fewer hours and pass the saving to you instead of cutting quality.
Where not to overpay
- A unique design from scratch — unless you are a brand with a recognisable visual identity, it is spending for the sake of spending.
- Features "just in case" — a cart in a business where deals close by phone; a forum nobody will read.
- Elaborate animation instead of speed. An impressive site that takes 6 seconds to load loses visitors before it impresses them.
Where you must not save
- Mobile version. Most of your clients will arrive from a phone.
- Speed. Every extra second is lost enquiries.
- Analytics and conversions. Without them you will not know whether the site works at all.
- The legal part. Policy, consent, cookies — not a formality, a requirement.
The hidden part of the price
People tend to stay quiet about this, so ask up front:
- Hosting and domain — separate, paid yearly.
- Support — included, monthly, or hourly?
- Revisions after delivery — how many are included.
- Who owns the site — code, domain, data. The correct answer is: you.
How to judge a proposal in five minutes
Ask any contractor four questions:
- What exactly is included in the price — item by item?
- Who writes the copy and prepares the photos?
- What happens after delivery — who updates it and at what cost?
- Do the site and domain remain mine?
If there is no clear "yes" to the fourth, that is not your contractor.
Our approach
We price by modules: a base page plus what you actually need. Do not want a catalog — do not pay for a catalog. See the full price list or configure your site and see the price.
And before any money changes hands we show you a preview of your future site — so you can see what you are paying for, before you pay.
impeca — websites, marketing and AI for the same business.