Client results
- 3 → 24 phone calls from the site per month Magnolia Avto
- 1 → 45 visits from Google a week within 6 weeks Instrumentic
60
pages: 20 tools, 16 “tool + brand”, 20 articles
Instrumentic · наповнення
A site without content is invisible even to people looking for exactly you. We filled a repair shop’s site with pages for real searches — from “Makita angle grinder repair” to “hammer drill spins but won’t hammer”.
People search for their breakdown, not for a “service”
When someone’s hammer drill breaks, they do not type “power tool service centre” into Google. They type what they see: “drill spins but won’t hammer”, “drill hums and won’t turn”. A site without such pages simply does not exist for them.
So we built content from searches, not from the price list: 20 tool pages, 16 “tool + brand” pages and 20 symptom articles, each leading to the right repair page and ending with an enquiry form. A brand page goes live only when the technician provides real material — search engines dislike empty copies with one word swapped.
We also rewrote titles and descriptions of key pages to match what people actually search for. The numbers show it: from the first to the sixth week after 1 August 2026, weekly clicks from Google grew from 1 to 45.
What the client came with
- The site had no pages for specific tools, brands or breakdowns — people from search had nowhere to land.
- Mass-generating “tool × brand” pages would create hundreds of near-identical pages that Google penalises the whole site for.
- Page titles did not match what people type into search.
Our solution
Tool and brand pages
20 tool pages and 16 “tool + brand” pages: someone searching “Makita angle grinder repair” lands on their own page, not a generic one.
20 symptom articles
From “drill hums and won’t turn” to tips before repair — each article leads to a repair page and ends with an enquiry form.
Only pages with substance
A brand page is published once the technician provides material. Of 300 possible combinations — only the ones useful to people.
Titles for search
7 titles and 2 descriptions of key pages rewritten for real queries; 0 differences from the approved copy.
Article standard
Table of contents with anchors, article markup for Google, links to other articles and to the service page.
Tools
The outcome
Content keeps growing from real Search Console queries: a new page appears where people already search, not where it could be generated mechanically.
What you can order for your business
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