Client results
- 3 → 24 phone calls from the site per month Magnolia Avto
- 1 → 45 visits from Google a week within 6 weeks Instrumentic
26
products with shipment calculation and factory price “from”
Meridar
A site for Meridar LLC, which brings wholesale shipments from Asia by air or sea to the client’s warehouse in Ukraine. Every product shows how much volume and weight a shipment takes — the buyer’s first question, answered before the call.
Selling delivery from Asia when there is no turnkey price to show
Meridar’s buyer is a shop, a marketplace seller or a company that wants to buy from a Ukrainian VAT-registered company and skip customs. But the final price depends on the shipment, weight and delivery mode, so it cannot simply be printed on the site.
We built a catalogue that answers the first question faster than a manager: how much space the shipment takes, its chargeable weight and how many containers it needs. The factory price “from” is an honest starting point; the full quote comes with the enquiry, for several products at once.
No guesswork: every product has a source for its specs, the photos are our own, and without weight and volume the site will not publish a product at all. The catalogue grows without embarrassing mistakes, and a guide on customs and import schemes brings buyers from search.
What the client came with
- Two different services: catalogue goods and equipment on an individual quote — with different deal cycles.
- No turnkey prices on the site — only the wholesale factory price “from”.
- Specs must come from open sources, not guesswork; other sellers’ photos are off limits.
Our solution
A catalogue with shipment calculation
26 products: sourced specs, factory price “from”, shipment volume and chargeable weight, number of containers. Without a source, weight and volume a product cannot go live — the site checks it.
Our own photos
33 product images made for the site — not a single frame taken from someone else’s listing.
One enquiry for several products
The buyer builds a shipment from several items and sends one enquiry. Equipment gets a short three-field form.
Three ways an enquiry arrives
The office Telegram group, an analytics event and a confirmation email to the person — no enquiry gets lost. Mail to the project’s info@ address lands in the same group.
Every category is its own search page
23 categories on three levels (section → subsection → product): each has its own address, title and copy instead of a filter on one page — search sees every one separately.
10 service pages built on real queries
Shipping from China by sea, by air, groupage, cargo, customs clearance, buying on 1688, Alibaba and Taobao — copy built from 390 queries people actually type into Google.
Product feed
Products with the factory price “from” go to Google Merchant, Meta and Prom — ready for ads from day one.
A guide for search
5 articles on customs clearance, import schemes and delivery — with links to official sources.
Stack and decisions
The outcome
The site runs on the client’s own domain meridar.com.ua and has been open to Google and AI search since 10.10.2026. The new look is editorial: a dark header, light theme by default. The catalogue keeps growing through the same funnel: photo → sourced specs → copy → publishing.
What you can order for your business
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