Client results
- 3 → 24 phone calls from the site per month Magnolia Avto
- 1 → 45 visits from Google a week within 6 weeks Instrumentic
14,500
Google search impressions in 7 weeks (21.07–08.09.2026)
Magnolia Avto · SEO
A driving school with 6 branches in Kyiv: we kept its Google rankings through the move off Wix, then added pages that strangers search for — branches, articles and a glossary. In 7 weeks: 14,500 search impressions.
Keep search through the move — then make it grow
The driving school had Google positions from its Wix days, and search was what brought students. Moving without preparation would mean starting from zero, and to attract strangers it needed pages for their queries: a school near home, exam routes, licence questions.
We moved 14 pages with their original titles and descriptions — Google did not see a “new” site. Then we added a page for each of the 6 branches, 21 articles and a 52-term glossary, with Search Console connected from day one.
In 7 weeks — 14,500 impressions and 504 clicks from Google. A single article on exam routes earned 1,329 impressions, and one branch page 1,189.
What the client came with
- The school had Google rankings earned back on Wix. A move without preparation would have meant losing search — the main source of enquiries.
- To reach more than the people who already know the school’s name, it needed pages for strangers’ searches: a school near home, exam routes, questions about the licence.
Our solution
A move without losing rankings
14 pages of the old site moved with their original titles and descriptions — Google did not see a “new” site and kept showing the school where it already did.
A page per branch
6 branches, 6 pages with address and map: someone searching for a driving school in their area lands on the nearest branch. One branch page gathered 1,189 impressions in 7 weeks.
A blog and glossary for questions
21 articles and a 52-term glossary answer what people ask before signing up. The article on exam routes at the service centre gathered 1,329 impressions in 7 weeks.
Search measured from day one
Search Console connected from launch: you can see which searches show the site and where it is seen but not yet clicked — the next point of growth.
What went into the work
The outcome
Next we work on what search has shown: for “driving school + district” searches the site is already seen; now the goal is for people to click. That is work on titles and descriptions in the results, not on rankings.
What you can order for your business
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