Client results
- 3 → 24 phone calls from the site per month Magnolia Avto
- 1 → 45 visits from Google a week within 6 weeks Instrumentic
5 → 16
key actions from ads per month
Магнолія Авто · Google Ads
A Kyiv driving school’s ads brought thousands of clicks and almost no students. We rebuilt them around enquiries: in a month, key actions from ads tripled, and every enquiry now shows where it came from.
Thousands of clicks — and hardly a single student
In August 2026 the school’s ads looked like a success: 2,365 clicks and over a thousand site visits for about 800 hryvnias. Yet those thousand sessions produced only 5 key actions. The campaign was buying cheap attention from people who had no plans to learn to drive.
We started with measurement, not budget: every enquiry got the ad click ID, so it became clear which leads ads really bring. Then we changed the ads themselves — search by branch district, Performance Max, negative keywords from real queries and a bid cap so clicks could not get pricier without leads.
In September ads delivered three times more key actions — 16 versus 5 — and since 7 September 11 enquiries arrived carrying the ad click ID, so they can be counted in money. Fewer clicks, more students.
What the client came with
- Ads bought clicks, not enquiries: 2,365 clicks in August gave 5 key actions.
- Enquiries from ads looked like all the others — nobody could see how many students each hryvnia brought.
- Six branches across Kyiv, yet ads did not lead people to the nearest one.
Our solution
Measurement first
Every enquiry carries the ad click ID, and analytics counts calls, forms and chat separately. You can see what came from ads and what from search.
Search by district
A search campaign with ad groups per branch district: a person in Darnytsia or near KPI sees their branch, not a generic text.
Performance Max with banners
A campaign across all Google networks with the school’s own banners — reaching where search ads cannot.
Negatives from real queries
Every week we review what people actually typed and cut queries that never lead to a booking.
Bid cap
A click cannot get more expensive without our decision — budget goes to relevant impressions, not auction races.
Weekly snapshot
Account audit, search terms and tagged enquiries — every week, with a conclusion and the next step.
Tools
The outcome
Figures come from the school’s Google Analytics for August and September 2026. Ads work together with the site and SEO: some people see an ad and book later — by phone or from search.
What you can order for your business
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