Client results
- 3 → 24 phone calls from the site per month Magnolia Avto
- 1 → 45 visits from Google a week within 6 weeks Instrumentic
1 → 45
visits from Google per week: first vs sixth week from 1 August 2026
Instrumentic · SEO
A tool repair shop in Kyiv: Google search from scratch. In six weeks it went from one visit from Google a week to 45 — with no ads and no paying per click.
A source of enquiries that does not vanish with the budget
Ads bring people only while you pay. The tool repair shop needed a source of enquiries that does not switch off with the budget — and the old site was a single page Google had nothing to show for.
We built search from scratch: 20 tool pages, 16 “tool + brand” pages, 20 symptom articles, LocalBusiness and FAQ markup, and a Nova Poshta repair page for all of Ukraine. No empty pages: a brand goes live only with real content.
In six weeks clicks from Google grew to 45 a week from one — and not one of those clicks is paid for. When ads got pricier in September, search dipped far less.
What the client came with
- The old site was a single page. Someone searching for “Bosch rotary hammer repair” had nowhere to land — that page did not exist.
- Ads bring people only while you pay. The shop needed a source of enquiries that does not vanish with the budget.
- And hundreds of near-identical pages were not an option: search engines penalise the whole site for that.
Our solution
A page for every search
A three-level catalog: area → tool → tool and brand. 20 device pages and 16 “device and brand” pages answer what people type into Google.
A blog by symptom
20 articles like “the hammer spins but does not hit”: people search for their fault, and the article leads them to the right repair page. There is almost no competition for these searches.
No empty pages
The full tool-by-brand matrix would give about 300 near-identical pages. A brand page goes live only once it carries real content.
Markup for Google
LocalBusiness and FAQ markup: the search engine understands this is a workshop in Kyiv and can show answers to common questions right in the results.
The whole country, not just Kyiv
A dedicated “Repair via Nova Poshta” page answers people looking for a repair from another city.
What went into the work
The outcome
Visit numbers come from the shop’s server logs: there was no Search Console access at the start, and logs belong to the site rather than to someone else’s account. In September, when ads got more expensive, visits from search dropped far less (≈6 → ≈4 a day) — which is why search, with no paying per click, is the shop’s main channel.
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