Client results
- 3 → 24 phone calls from the site per month Magnolia Avto
- 1 → 45 visits from Google a week within 6 weeks Instrumentic
2.50 UAH
per click at the start: 206 clicks on 1–10 September 2026
Instrumentic · реклама
Ads for a power tool repair shop in Kyiv: not “set and forget” but weekly management. Every enquiry carries its source, and when a click suddenly gets pricier, we see it in that same week’s figures.
A cheap click is not a win yet
In early September 2026 the shop’s ads brought 206 clicks in 10 days at 2.50 hryvnias each — cheaper than a coffee. But we looked beyond the click price: 90% of people came from phones, and the most visited page was an article about generators, not the homepage.
So first the enquiry form went onto every article and every tool page, and each enquiry started carrying its source — ads, search, Google profile or direct. On 13 September came the first enquiry with a known origin: ads, the search campaign, the generator repair page.
And when a week later clicks got pricier and impressions dropped, the owner learned about it not from the invoice but from the weekly snapshot — with daily figures and the reason. That is what management means: seeing changes before they eat the budget.
What the client came with
- Ads brought clicks, but nobody could see which of them became enquiries.
- Most visitors came from phones, and the enquiry form was not where they landed.
- Click price and impressions change weekly — without management you only notice on the invoice.
Our solution
Source in every enquiry
Ads, search, Google profile or direct — every enquiry carries its channel, and the “Call” button has its own counter.
The form where people are
The form sits at the end of every article and on every tool page — someone coming from an ad never has to look for where to write.
Dead pages out of ads
A service page that no longer exists returns “gone for good”, so ads stop sending people into nowhere.
Strategy for the stage
When the conversion strategy lacked history, we switched the campaign to “Maximise clicks” with a daily budget — to gather data, not burn money.
Weekly snapshot
Clicks, cost per click, enquiries and bot share — every week in the owner’s Telegram, with a conclusion and the next step.
Tools
The outcome
Ad management is weekly work, not a one-off setup: auction prices change, and decisions should rest on fresh numbers, not on gut feeling.
What you can order for your business
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