← Work Website + price calculator

Impeca

A website for a service company where the client sees the price in 60 seconds and leaves a request for a convenient date right away — no phone call and no upfront payment.

Service websitePrice calculator26 areasAI assistant

● Live 2026 impeca.pt ↗
impeca.pt
Client home page — a living mini version: scroll and hover
Mobile version — also live: scroll it
The story

A site that answers “how much?” on its own

In a service business one question eats most of the time — “how much does it cost?”. Dozens of identical calls and messages, and only some of them become orders.

We handed that job to the site: a calculator shows the exact price in 60 seconds, the client picks a date and books without prepayment, and an AI assistant answers about the service and timing around the clock. Service areas with their own pages grew from 7 to 26, and the price button sits on the first screen of 49 pages.

The site works with real clients, with an average Google position of 10.2 over 3 months. It does not just exist — it does a manager’s job.

The task

What the client came with

  1. In a service business one question eats most of the time: "how much does it cost?". Dozens of identical calls and messages, only a fraction of which become orders.
  2. The goal was to let the client get the price themselves — instantly, without a manager — and book a slot right away.
  3. And for the request to be concrete: with an address, job details and a date, not "call me back".
What we did

Our solution

Price calculator

The client picks the parameters and sees the exact amount in 60 seconds. It filters out unserious enquiries and captures contacts of interested ones.

Request for a chosen date

The client picks a date right on the site and leaves a request with no payment at all — no back-and-forth in messengers.

A page for every area

Service areas went from 7 to 26, and services have their own pages — graffiti removal included. The price button sits on the first screen of 49 pages.

Customer, crew and owner areas

Everyone sees their own: the customer their request, the crew their jobs, the owner every request and status in one place — not in chats and a notebook.

AI assistant on the site

Answers questions about the service, price and timing — around the clock, while the owner works or sleeps.

A new design

In September the site got dark glass and a water effect: a cleaning service that looks clean from the first screen.

Stack and decisions

PHPCalculator (JS)Request with date choiceCustomer, crew and owner areasAI chatGA4 + events

Result

The outcome

60 s
for a client to see a price without calling
7 → 26
service areas with their own pages
10.2
average Google position over the 3 months to 11.09.2026 (712 impressions, 22 clicks)
LIVE
working with real clients

An example of a site that does not just exist but does a manager's job: it quotes a price, takes a request for a date and answers questions.

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