AI video for business: when it is enough

A year ago "a clip made by AI" meant strange hands and melting faces. Now it is a working advertising tool: days instead of weeks, no film crew. But "we generated something pretty" and "we made an ad that works" are different things. The difference is the script and control over the result.

When AI video is the right choice

• You need to stop the scroll. An unusual presentation is what makes people pause in the feed.
• The product as a character. The product can come alive: it moves, talks, has a personality. That doesn't happen in real life — which is exactly why people remember it.
• A classic shoot costs as much as a separate project. Locations, actors, a studio — AI removes that part of the budget.
• You need a series. Once the approach is proven, the next clips cost a fraction of the first.

When filming is better

• Buyers care about real texture — fabric, stitching, material. That calls for a filmed advertising video.
• You need to show how a specific thing works — buttons, adjustment, size in the hand. That is a job for product video.
• Trust is built on reality — production, team, premises. A generated "lookalike" does harm here.

Our example: a clip for a juice brand

A juice brand needed an unusual way to present its product and catch attention. We made an advertising clip with AI tools: the focus is on the product, its visual appeal and emotion. The clip runs on social media, in digital campaigns and other marketing channels of the brand.

How we make an AI clip

1. Concept and storyboard. What the viewer must grasp in the first seconds, and what feeling stays afterwards.
2. A style that fits the brand. We find the look that matches your brand and work out how your specific product behaves.
3. Sound and music. Voice-over, sound accents, pace — half of the clip's impact lives here.
4. A series on a ready base. The style we found is reused — each next clip is faster and cheaper.

Will people see it's AI?

It depends on the task. Sometimes that is an advantage: a living product-character works precisely because it can't exist. Where realism is needed, we choose an approach for it; where realism is decisive, we honestly recommend filming.

What it costs

On our price list the first AI clip starts at €2,000 — it sets the concept, style and approach. Each next clip in a series starts at €350, and an ongoing contract is priced individually. Prices exclude VAT.

Want to see how it would look with your product? On the AI video page we'll show examples and tell you honestly whether AI suits your task. And if you sell through product pages, start with a product video for your site and marketplace.